• Digital Marketing Manager

    Job Locations US-NJ-Union
    ID
    2018-1245
    Type
    Full-Time
    Category
    Sales
  • Overview

    About Affiliated

    Affiliated Monitoring is a security technology company that keeps millions of people safe by monitoring the security alarm and health systems that protect them. Headquartered on a beautiful park-like campus in New Jersey, at Affiliated you’ll have an opportunity to join a warm group of people working together in a beautiful work environment while making a difference by helping to ensure the safety and security of people across the United States.

    The Opportunity

    The Digital Marketing Manager (product sales) is a cross-functional role who can adapt to a fast paced environment and its changing needs in order to deliver top tier product marketing to enable sales, client delivery, and directly or indirectly help our team achieve big revenue goals. The ideal candidate has a diverse background, delivering product marketing content, messaging, and materials for a range of clients/buyers including but not limited to financial services, technology, and C-Suite executives. Graphic design, high variety of experience, & demonstrated responsiveness in a competitive environment preferred. 


    Qualifications

    • Four year degree from accredited university
    • 3-5 years’ experience in related field, graphic design experience
    • Experience working with and managing analytical data products like Google Analytics
    • Experience with content management systems like WordPress
    • Demonstrated track record of driving sales through product marketing activities
    • Demonstrated ability to use sales or business metrics to adapt marketing activities under accelerated timelines
    • Ability to communicate efficiently and use time wisely in a fast-paced environment
    • Natural collaborator and strong listener
    • Diverse experience marketing to a variety of buyers, prefer some experience marketing to C-level buyers, financial services, technical audiences

     

    Responsibilities

    • Establish ROI estimation and reporting systems to drive product marketing with data-driven decisions aligned to business priorities such as new leads, qualified leads, revenue, & client feedback
    • Accelerate new leads through effective, targeted product marketing technology tools
    • Create and track organic and paid acquisition channels including SEO, outbound E-mail Campaigns, and advertising
    • Drive, develop, and execute product launch activities including one pagers, webinars, email campaigns, sales training, etc.
    • Track engagement and usage metrics and work with product owners to design, test, and implement new strategies to increase
    • Work flexibly and iteratively to adapt marketing tool set and approach to continuous internal/external client feedback & sentiment
    • Continually internally and externally test and tune messaging and structure including website, white papers, videos, and additional product marketing content
    • Execute A to Z product marketing priorities in partnership with product manager, sales, and technology
    • Work with internal and external customers to create case studies and customer success stories
    • Operate as high performing revenue enabler to support sales & product team

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